You can control the auction house in WoW fairly easily if you know the formula for success. This formula applies to pretty much any virtual economy, in WoW or any other MMO, and can be used for total domination once you have the resources to do so. The steps are below:
1. Find the most profitable item within the niche you want to control. This is going to be totally server dependent and you will have to monitor your niche for a while to determine what is worth your time and gold. Figuring out how to judge this is a guide in and of itself.
2. Once you’ve picked your item out, ensure that you have the gold to buy it out and to keep any competitors from driving prices down.
3. Inflate the price of your item and list it in relatively small quantities, which will create the illusion of scarcity and drive the impulse to buy.
4. Pick up the gold from your mailbox.
If youve chosen your niche appropriately, thats really all there is to it. If youve started small, scale it up by broadening your niche (i.e. go from red +str gems to all red gems to all gems) or moving into another one (which is the better option if youre in a market with a lot of dud items) and keep expanding until you have to buy a new account to hold all the extra gold youre carrying.
If this isn’t a daily activity for you, I’d suggest putting items up for 48 hours beginning Saturday morning, and doing most of your buyouts on Sunday evening when the weekend warriors put their items up at the reduced weekday prices, though your mileage may vary depending on your server.

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