How to use Adobe Flash within a web page? It is definitely a common doubt of many businessmen and managers.
Just to give everyone an overview of what exactly Flash does. Flash is a software which enable web creators to add in interactive components to their sites, such as animation and graphics. It is used extensively in demonstrating products and training programs. If you choose to build your web site completely out of Flash, there is however the possibility, that Google would not be able to ‘index’ these sites and listing them way below the normal HTML sites.
There is a simple way to prove whether a web page can be “indexed” or not. On a web page, try to highlight the text, which means the content, by clicking the left button of your mouse and dragging it over the text. If you are able to highlight the text in blue, that means the text of the page are in different “layers”, hence it can be “indexed”. It is because a web page can only be “indexed” when the text or any graphic on that page are in different “layers”, which is essential for search engines to “index” a page as those engines can “index” text-based content easily.
When Flash is used to build a web site, the text will be put into different layers as photos or graphics. This make it difficult for Google to index the page. Google needs to be able to read the web site and look for information so that they can put the web page under a certain keyword searching database system. Indexing is therefore extremely vital.
Google and Adobe Flash used to be absolutely incompatible. There have be attempts of collaboration between the two companies to solve the indexing problem, but none of the testing results, whether successful or not, are yet to be found. It can be appealing to many since Flash does make a web page layout look more attractive, but there is a reason why a lot of people still stick to text-based content up till now.
Even though most people cannot resist the attractive appearance and the usefulness of Flash websites, these websites post a needless obstruction to Google as Google mainly seeks for text-based content.
In order to solve the above problem, some websites simply offer users with two versions of their websites, one in HTML and the other in Flash. Although this approach solves the problem of Google not being able to read Flash content, the website owner would then have to manage two web sites when actually one will do.
Flash has its own merits, but unfortunately also its downsides. What we are suggesting here is that you integrate Flash components into an HTML site. In this way, you will still be able to benefit from the interactivity and attractiveness of Flash, as well as letting Google index the text-based contents and put you in a higher rank under their search results. People who visit your site will not miss out on the stunning design. Visitors will continue to increase since your site is now indexable. Would that not be the best way to resolve all the complications?
